The change is coming at the same time as the new CEO Mr. Roell is stepping in and who say the move comes as a result of aligning the corporate strategy. The new tag-line 'Ingenuity Welcome' send a strong signal for potential employees and this is no coincidence. The company believes that building its brand will enable them to attract the best talent and thereby support the cómpanys continued growth.
Privious stand-alone brands will also as part of the new branding strategy become closed tied in with the new corporate identity. Strong product brands such as: HomeLink, York, Optima, Varta, Heliar and LTH will become endorsed Johnson Control brands.
More on the brand change: See the Johnson Controls website